MANFRED of SWEDEN
It all started with a little Yorkie named Manfred. Manfred did not like the cold winter weather in Sweden, so we
started designing clothes for him to wear during our daily walks in the neighbourhood.
Today Manfred of Sweden has been featured world wide:In the Wall street Journal, Herald Tribune, Daily Mail,
Elle.com, as well as in-flight publications, books and numerous television appearances.
We were also included in the glossy table book “Unbridaled” by Swarovski.

An exhibit which included Manfred’s clothing at the Design Museum in Gothenburg also attracted considerable attention,
which resulted in, further exhibitions across the world, major museums and galleries, the Momu museum in Antwerp with

Swarovski “Crystal loves leather Courage”,

Unbridaled by Swarovski at The Monnais Museum in Paris with John Galliano, Armani, Azzaro, Escada,
Vivienne Westwood, Victor & Rolf.


The famous rock photographer Jan Olofsson’s images decorate a new line of Manfred’s T-shirts. Recently we created a
jacket on the Beatles’ Sergeant Pepper theme. The Manfred of Sweden brand represents a unique fusion of fashion and
functionality. Customizing clothing is key to the range. “Although Manfred is small, we can and do produce clothes for
dogs of all sizes, including big dogs,” explains Ann.

We usually travel together, but we drew the line when we found out that Manfred would have to travel in the
luggage department of the airplane to the Pet a Porter at Harrods in London. A stand- in was used for that Cat-walk!
We’ve just produced a smart pilot jacket, which we feel could become something of a trendsetter, and reflects the way in
which Manfred is now travelling internationally.”

The brand has already generated considerable interest and acclaim all over the world available through high-end retailers
like Harrods in London, Bongenie Grieder Switzerland, L.A. Dog Works in Hollywood, lap of luxury with Karen in Florida ,
Tony Valdy in St Petersburg, Russia to mention a few.
Manfred of Sweden recently won the highly prestigious Pet Fashion Week NY Media Choice Award sponsored by
Swarovski Crystallized™ using Swarovski Elements. This was judged by the media representatives, confirming
Manfred’s status as the premier brand in this field.

Japan is another country that is succumbing to Manfred's spell. Recently at The Big Site in Tokyo, we were exclusively
represented in the Swarovski Booth with five Crystallized jackets.

Manfred’s fairytale jacket that was shown for the first time at the "Media choice awards Pet Fashion Week in New York”
has 2500 hand sewn Swarovski Crystals was the main attraction at the New York Pet Fashion Week Tokyo Project’s runway.

We are proud to have sold jackets to Robin Williams and Amy Tan at a charity event in San Fransisco.

Latest News

Brtitains Next Topmodel in which Manfred of Sweden have Customized Jackets will be shown on VH1 and CW in the US .

An exhibit at Swarovskis Crystal world Museum in Wattens Austria, and an exhibit in Tokyo Japan at Tokyo
Honey´s Garden in July.

Harrods Pet a Porter , Manfred of Sweden dominated the runway at Harrods this fall.

Manfred of Sweden design was the talk of Spain at Mundopet La Coruna runway and Exhibition.

Manfred of Sweden in Daily Mail, Herald Tribune and Harrods real estate Magazine

Manfred of Sweden Fairytale Jacket at sale for $ 21 000 at Harrods in London

Manfred of Sweden´s retailer Tony Valdy has opened a gorgeous boutique in St Petersburg Russia.

The Korean Times

Manfred of Sweden´s exhibit at the Swarovski Crystal world Museum
in Wattens Austria during July